According to research of consumer habits in Russia, about 80 % of women paint hair.
The majority of them consider as the main lack of colouring its adverse influence on a condition of hair. Therefore women often face to a choice: the bright sated colour or a healthy kind of hair?
Now the problem is solved! Thanks to cooperation of the leader in the field of colouring of hair Wella and the leader in the field of care of hair Pantene, has appeared new cream-paint Wellaton with restoring whey Color Therapy. Wellaton gives to hair bright colour and a healthy kind therefore hair look so as if they never and have not been painted.
The effect is reached thanks to a combination of unique components of cream-paint Wellaton and restoring whey after colouring of hair Color Therapy. The unsurpassed technology of colouring of the hair, based on an oxygen basis, not only provides fresh and live colour from the moment of colouring of hair, but also helps to support better colour sated for a long time. Whey Color Therapy is a revolutionary means on care of the painted hair which contains амино силиконы, enveloping hair. It actually simulates a natural protective layer of hair, does hair surprisingly shining and soft to the touch, and also restores their water-repellent property.
Dr. Frauke Nojzer conducting scientific expert Wella: «Our hair are covered by a natural natural F-layer which protects them from damages and colour loss. Colouring process breaks a F-layer, doing hair inclined to damages that can lead to their fragility and dryness. Whey Color Therapy,« simulates »this natural covering, enveloping hair a thin uniform layer. This layer is kept after several uses of shampoo and helps the painted hair to look shining and to be soft to the touch».
Саша Бройер, international stylist Wella: «Wellaton gives to women that so is necessary for them - the bright sated colour and a healthy kind of hair. Now women can follow the latest fashionable tendencies, not choosing between beauty and health. With Wellaton hair not only are protected, but also look so as if they never and have not been painted».
Now always it is possible to find in packing of paint Wellaton сашетку with whey Color Therapy for use after colouring. Whey Color Therapy also can be got as separate means for maintenance of colour and a healthy kind of hair.
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